Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Campaigns, party committees, and outside groups shelled out an eye-popping $1.23 billion this year to run political ads on television, digital and radio, according to new data from AdImpact, a top ...

We may receive a commission on purchases made from links. The Black Friday 2021 shopping bonanza is upon us, with retailers already vying for your attention. If you've been shopping for Black Friday ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

It’s battle of the supermarket Christmas ads and Aldi has pulled out all the stops. Starring Ebanana Scrooge (who is – you guessed it – a banana dressed up as the classic Charles Dickens character) ...

WASHINGTON — Target has officially released a sneak peek at its two official Black Friday ads, which include week-long deals that start on Sunday. The Minneapolis-based retailer, like many other ...

AbbVie’s blockbuster giant, Humira, is used to being top dog in the pharma industry. But it had a rude awakening in 2021, when it’s massive $20 billion annual sales figure was shattered by Pfizer’s ...

Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

Nothing says “Christmas is finally here!” quite like big-budget television adverts designed to leave you feeling teary-eyed, emotional, and in the mood to buy a whole bunch of stuff. Whether they ...