Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

Meta is facing a reckoning over how much of its business depends on advertising that looks legitimate but leads users into fraud, financial loss, and medical harm. Internal documents, regulatory ...

Nike dropped a six-minute World Cup ad last week and social media, particularly Linkedin, is ablaze with opinion.I’ve watched ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue. Google Ads has confirmed it is experiencing a technical issue impacting a ...

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Yes, the advertising-funded media have to ...