The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Tari Akpodiete has what might be called a mildly unnatural preoccupation with banner ads. For the last couple of years, she's been copying just about every one she's come across onto a website, and in ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More On October 27, 1994, the first online banner ad appeared, a 468 x 60 ...

The Header and Footer feature in Microsoft Publisher is used to create headers and footers on any master page. The Header and Footer group contains insert page numbers, Insert date and time, and show ...

What's fun about desperate times is that they call for desperate measures. See 10 post-banner ad units → Take the online advertising industry. Amid an economic collapse that some warned could take out ...

Robert Silvie returned to his parents' home for a Mardi Gras visit this year and immediately noticed something strange: common websites like those belonging to Apple, Walmart, Target, Bing, and eBay ...

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...