Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

It was just over 30 years ago on October 27, 1994, when Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T. Since then, the digital display advertising mainstay has ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

The Header and Footer feature in Microsoft Publisher is used to create headers and footers on any master page. The Header and Footer group contains insert page numbers, Insert date and time, and show ...

Banner design is not as simple as coming up with eye-catching, innovative designs and placing them on targeted Web sites. Effective banner designers and media buyers always evaluate the Web sites on ...