Apple released a new version of the basic $349 iPad this week, though you could be forgiven for not noticing. The new 11th-generation iPad (also known as the “iPad (A16)” or just plain-old “iPad”) ...

Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. CUPERTINO, CA - MARCH 25: Apple Inc. CEO Tim Cook speaks ...

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Apple is finally taking the plunge on AI. The company on Monday unveiled a suite of new artificial intelligence capabilities that will be available in its newest operating system, including connecting ...

Apple is rolling out AppleCare One, a new monthly subscription plan that lets users cover multiple Apple devices under a single account for a flat rate. Starting July 24, Apple customers in the U.S.

Apple Inc. is a Buy again, reflecting steady dividend growth, relative safety, and 12%+ expected returns. Click for this ...

Apple has almost one billion subscribers on its services. In total, 975 million users pay to have iCloud, Apple Music, Apple TV+, Apple Fitness+, Apple News+, or Apple Arcade. With more than 2 billion ...

The Apple Watch may be advertised as a device for virile young twenty-somethings who are always out running or climbing mountains, but that’s not really the profile of most people who wear them. At ...