Elf Beauty Inc. late Wednesday touted a “record-breaking” launch of its Rhode brand at Sephora stores in North America and ...

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

This trend, which has been hurting sales at luxury players like Estee Lauder and L'Oreal, is starting to pressure sales at ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Beauty stock dips after a weak Q2 but now trades at a discounted valuation. Here's what investors need to know.

Shares fall 29% on weak guidance as tariff costs exceed $50M. Rhode acquisition expected to contribute $200M in sales this ...

An auction house is set to take bids on some iconic Hollywood memorabilia, from the suit worn by the "Elf" himself, to Marty ...

The holiday season is arriving early at TGI Fridays. The casual dining chain is launching TGI Elf Days, a seasonal program ...

One of the points in my last analysis was that revenue growth was showing signs of slowing down, at 9% YoY. Now, e.l.f. has ...

Find the answer for Elf's pointy feature from the people who brought you the USA TODAY Daily Crossword Puzzle.

Elf, the Christmas classic starring Will Ferrell, is available to stream now, and will air on TV in November. Here's how to ...

Mariah Carey declared that 'it's time' for the holiday season in an Instagram video on Oct. 31, which featured her butting ...