Italy's antitrust authority said Meta may have violated European Union competition rules by integrating its Meta AI assistant into WhatsApp without user consent.

The Italian Competition Authority (AGCM) recently launched an antitrust investigation into Meta AI's integration within WhatsApp. In March 2025, Meta began pre-installing its AI chatbot in

Competiton regulator smells abuse of a dominant market position, Zuckercorp claims all is well Meta's addition of AI services to encrypted messaging platform WhatsApp has Italian officials suspecting the Silicon Valley giant may be abusing its dominant market position to push unwanted features on users.