The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

So brightness and color upgrades are seemingly there, but LG is claiming its new four-stack OLED structure is also more energy efficient. LG says the 65-inch LG G5 OLED is rated 164W in energy consumption, which is quite the improvement over last year's 65-inch G4, which came in at 209W.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

After just two years, more than a fifth of PC gaming monitors use upgraded OLED panels, according to a pre-CES briefing.

Don't spend thousands on a new LG OLED TV when the LG B4 OLED TV and its stunning display are on sale at the lowest price ever.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.