Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...

Roku Inc. says it is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku … The post Roku & ...

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of ...

Early testing for advertiser SimpliSafe showed results that included a 23% increase in customer leads and a 31% increase in website visits. For some brands, while iSpot is ascending in the TV ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Oct 8, 2013 at 7:00 am ...

Vintage television concept. Stack of retro tv set on green background. 3d Alt measurement providers are raking in the dough. On Wednesday, iSpot.tv, which recently struck high-profile measurement ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the ...