Celsius and High Noon are completely separate companies. Celsius is owned by Celsius Holdings, Inc., a public company focused on health-focused energy beverages. High Noon, on the other hand, is owned by E. & J. Gallo Winery and specializes in ready-to-drink alcoholic seltzers.

Some beach variety packs of High Noon hard seltzers included canned cocktails mislabeled as blue raspberry Celsius energy drinks. The affected lots were sent to retailers in six states last week.