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Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis. But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.
Bud Light’s sales have plummeted, averaging weekly declines of around 25%. Parent company Anheuser-Busch InBev has lost more than $15 billion in value.
That’s likely why as Bud Light’s sales have fallen, Coors and Miller have enjoyed 20.5% and 21% sales boosts in the third week of April, respectively.
Bud Light was supplanted by Modelo Especial, the Mexican lager whose international distribution is controlled by AB InBev but whose US operations are owned by Constellation Brands.
Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.
Bud Light sent customized Bud Light cans to Mulvaney that portrayed the influencer's face. The nearly 30% drop marks another increase in losses week to week since the boycott gained traction in April.
Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...
Bud Light, the most popular beer in the country, was going to put together a campaign centered on a group that makes up less than 9 percent of the population of the United States?