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Prime Video reportedly doubling the amount of ads you’ll see — streaming just got a lot worse
According to a report by Adweek, Prime Video has almost doubled the number of ads on its platform from three-and-a-half minutes per hour to six minutes of commercials in the average 60 minutes of watchtime. That’s a big jump.
Amazon may double the time you spend watching ads on Prime Video
A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ad experience, it’s said Amazon’s platform is now in the middle tier.
Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...
Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ...
Prime Video streaming service is set to increase the number of ads viewers see whilst using the streaming service if they don’t pay the extra £2.99/$3.99 fee to remove them. Amazon will roll ...
Kelly Day, Amazon Prime Video's vice president for international markets, revealed in an interview with the Financial Times that the company plans to offer more ad space to advertisers from 2025 ...
“In contrast, both the Prime Terms and the Video Terms repeatedly ... that Amazon’s move to make the ad-tier the default effectively constituted an increase in price outside the scope of ...
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